You market on your website. It’s woven into your social media presence. Your email newsletter, just-listed postcards, and even your community involvement are examples of it, too. In fact, you spend a lot of time on marketing. But are you doing it right?
Here are three common blunders to avoid.
Mistake 1
Saying what everyone else says
Why should people work with you instead of your competitors? If you have no answer, figure it out. Otherwise, you’re “selling the category” rather than giving people a compelling reason to hire you.
Mistake 2
Painting too rosy a picture
It’s tempting to tell prospects you can help them accomplish their real estate goals without hiccups or compromises. You know that’s often not how it works, though. Buyers, sellers, and landlords know that, too. It’s OK to acknowledge the real challenges that exist. In fact, doing so builds trust and appreciation of your expertise.
Mistake 3
Focusing on the wrong person
Is your marketing based on what you think buyers and sellers should care about? That’s not necessarily what they do care about. Unless your marketing convinces them you can address their concerns and desires, you’ll never get the opportunity to share your perspective on other matters you know are important.