Share what you know, watch your business grow

September 01, 2025

Remember that email and social media are considered advertisements and must comply with all applicable laws and rules. Also, be aware that your local MLS rules control how, if, or when sales prices can be used in advertising; make sure to review and follow these guidelines before including sold property data in your advertising.

Whether buying, selling, investing, or leasing, people want to know how the current real estate market will impact them. Finding the right expert to guide them is key. Use these techniques to position yourself as an authority.

Lead with the Stats

There is a lot of data out there. It’s up to you to analyze and communicate the information and trends correctly. This is where MarketViewer—the powerful data tool exclusively for Texas REALTORS®—comes in handy. You can pull the latest residential, farm & ranch, land, and commercial real estate statistics and zoom in not just by city, but also by ZIP code and many neighborhoods.

Make It Easy to Visualize

Do you have tips for first-time buyers or for a company looking for a warehouse in the current market? Graphic tools like Adobe Express and Canva provide user-friendly templates for turning your advice into visually appealing social media posts, videos, listing presentations, and email newsletters. You can also create infographics directly from MarketViewer.

Be Well Armed

No one expects you to have all the data memorized, but being prepared for answering your clients’ questions will help you demonstrate your value. Download the Texas REALTORS® Share This fliers (texasrealestate.com/sharethis) and create your own branded fact sheets and FAQs to have information ready.

Earn the Right to Put GRI (or another designation) After Your Name

The Graduate, REALTOR® Institute (GRI) designation is a nationally accredited program that helps you stand out from your competition. It equips you with a deeper understanding of contracts, legal and regulatory issues, negotiations, and more. Other designations are available for commercial real estate, leasing, affordable housing, and many others.

Highlight Your Wins

Looking for powerful email and social media content to gain new clients? Leverage your certificates, designations, awards, positive reviews, and testimonials. And don’t forget to call attention to the number of new listings you’ve acquired, the latest home that sold the fastest, and other real estate-related accomplishments.

Legal Disclaimer

Texas REALTORS® provides content through various online platforms, including this blog. By interacting with any of our blog posts, you agree to comply with the following terms and conditions:

a. You will not post any defamatory, discriminatory, libelous, threatening, vulgar, sexually explicit, abusive, profane, rude, or obscene content (including comments);
b. You will not use our blog posts or posted content to do anything unlawful, misleading, malicious, or discriminatory; and
c. You will not post content or take any action on our blog posts that infringes someone else’s rights or otherwise violates the law.
d. You will not post any information intended to sell or advertise a business, product, or service.

Texas REALTORS®, in its sole discretion, reserves the right to remove any content you have uploaded, posted, or submitted onto any of our blog posts if we believe that it violates these terms or conditions.

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While Texas REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, Texas REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here. Any legal or other information found on this page or at other sites to which we link, should be verified before it is relied upon.